Mitz Pri Geula – Still Without a Hechsher

22 Shevat 5771
January 27, 2011

mitz-pri-sign-geula1When I lecture to groups, one of the points I attempt to drive home is that seeing “religious appearing people eating at a place does not constitute kashrus!”

This is a simple rule to learn and understand, yet when we visit frum (dati) areas, such as Jerusalem’s Geula neighborhood, we make the false assumption that every store has a mehadrin hechsher. Sadly, this is simply not true.

I have not written about the Mitz Pri (Fruit Juice) store on HaYeshiva Street in Geula since September 2009 (, and sadly, too many have yet to get the simple message. The store, which sells yogurt, frozen fruit items, fresh fruit juice and more, does not have kashrus supervision from any agency!!

I am amazed, pained and saddened to see how many frum-appearing people enter the store and buy, without thinking, some naïve enough to believe that the photocopies of kashrus certificates on his wall have some validity. Those documents attest to a factory located elsewhere, and do nothing to provide kashrus for the store. They do not mention the store by name, or the address, and they are not kashrus certificates.

There are issues here that mustn’t be ignored.

  • Are all the items kosher?
  • Have trumos and ma’asros been taken?
  • Might the fruit be orla chas v’sholom?
  • What about insect infestation?

Folks, it has nothing to do with the location of a store, the rules remain the same. Stores require a valid hechsher, which can only be confirmed by means of a valid teudat kashrut. If consumers would stop supporting such stores they would get the message, rather quickly I believe.


  • Ben Waxman
    January 27, 2011 - 09:08 | Permalink

    Insect infestation??

    No kashrut certificate can guarantee that a vegetable doesn’t have bugs. regular lettuce sold with a heksher still has to be checked.

  • Mitzi
    January 27, 2011 - 17:11 | Permalink

    @Ben: Actually, I believe if a restaurant – as opposed to a makolet or grocery store – has a hechsher from a reliable agency, the hechsher also applies to the checking of vegetables when the food is being prepared. (Or else, how could the food claim to be kosher, if the produce isn’t checked?) A hechsher might not cover the fly that happens to falls in one’s soup bowl, however ;)

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